Welcome back to the Zavy blog! We're thrilled it's Friday and we're sure you are too. This here is a special blog post dedicated to how progressive little old New Zealand is by marking the 125th Anniversary of Women's Suffrage, which took place specifically on September 19, 1893 and this Wednesday just been.
In our last update, we talked about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.
And it's worth delving a bit deeper into this particular topic, because:
a) it has been, and is still, such a huge conversation on social, and
b) it's important as social marketers to understand how these conversations come about, how to monitor them, and how to leverage them.
Hey hey hey! Welcome back to the Zavy blog. It's been a minute since you last heard from us and we're back to tell you about the latest trending topics that we've been seeing on social media. Current topics and trending subjects are great fodder for what brands can post about, and concurrently are used to engage with consumers and influence their buying decisions. So without further ado, let's jump right into the 5 key social trends and topics we've identified recently.
This year has been off to a hot start and now that it's already July (seriously, where does the time go?) we thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!
By now most marketers will be well aware of the changes to Facebook’s news feed algorithm that will see posts by users’ friends prioritised over posts from businesses, brands and media.
It’s a positive change for Facebook users, and heralds an opportunity for brands to refocus their marketing efforts on the platform.
In 2011 Apple’s IOS 5 bought in the age of the emoji. The cartoon symbols are now commonplace in digital communication, with over 60 million emojis posted on Facebook and over 5 billion emojis sent on Facebook Messenger every day.
Whatever you think of Sonny Bill Williams as a rugby player (and just about everyone has an opinion), he does have an exceptional and enviable talent for grabbing a headline. You’d think that would make him hot property for sponsors for whom one measure of success is paid-for media equivalence.
When news broke of Jacinda Ardern’s move into the Labour party’s leadership position, we used Zavy to analysethe immediate impact. Since then, all signs have pointed to this being a positive change for Labour with social media sentiment reflecting a considerable mood shift and improved results in the recent interim poll – “Jacinda Mania” seems to be catching on.
It’s been a dramatic few days in New Zealand’s political scene, with news breaking on Tuesday morning of Andrew Little’s sudden resignation and the subsequent appointment of Jacinda Ardern as the Labour party’s new leader.