Blog

Understanding the role social media plays in driving sales

Posted by Zavy on Dec 12, 2018 1:00:00 PM
A seismic shift in behaviour from social media

The proliferation and growth of social media has been phenomenal and has created a seismic shift in how people communicate and act. In New Zealand, Facebook alone has achieved 80% market penetration of individuals.

We now spend more time on social media than we do watching TV. We use it not only to stay in touch with people, but as a means of information, entertainment and, perhaps most importantly to business, as a way to find out about and research products to buy[1].

 

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We're heading into the Silly Season!

Posted by Zavy on Nov 21, 2018 1:24:42 PM


Have you noticed spring is in the air? Well, some days it's more like summer and then a gust of wind blows up, snow falls in the South and makes us feel like winter is coming. Either way it seems like our fair country can't make up its mind concerning weather, but what we do know for sure is that we've seen more hot topics come and go faster than a group of kids on Lime scooters. (Also if you haven't read that blog, be sure to check it out here.) So what exactly is on the menu this time round?

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Take a Ride on a Lime: The Scooter Giant from California Arrives Down Under

Posted by Zavy on Nov 7, 2018 4:40:13 PM

They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.

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Topics: trending topics, key social trends

Top 4 Successful Social Campaigns in Q4 2017

Posted by Zavy on Oct 9, 2018 2:52:42 PM
Spring is in the air (thank goodness!) so that means it's time to wave goodbye to our heavy winter coats and layers for now and start fresh. And don't forget that the same goes for your campaign planning as we enter the final quarter of the year. So with that in mind, have you started your Q4 Campaign planning yet? If not, we've rounded up the top scoring brands from Q4 2017 to kickstart your inspiration engines and get the ball rolling.
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Topics: what should you measure, best performing campaigns of the quarter, q4 campaigns, campaigns

Women's Suffrage: A Cultural Movement

Posted by Zavy on Sep 21, 2018 4:37:59 PM


Welcome back to the Zavy blog! We're thrilled it's Friday and we're sure you are too. This here is a special blog post dedicated to how progressive little old New Zealand is by marking the 125th Anniversary of Women's Suffrage, which took place specifically on September 19, 1893 and this Wednesday just been.

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Topics: womens suffrage, historical milestone, women, progressive

The Hot Topic: The Plastic Bag Ban

Posted by Zavy on Aug 30, 2018 2:04:00 AM

In our last update, we talked about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.

And it's worth delving a bit deeper into this particular topic, because:

a) it has been, and is still, such a huge conversation on social, and

b) it's important as social marketers to understand how these conversations come about, how to monitor them, and how to leverage them.

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Topics: key social trends, trending topics, success in social media, what should you measure, best performing brands

What's trending? The 5 key social trends and topics right now.

Posted by Zavy on Aug 21, 2018 10:23:00 AM


Hey hey hey! Welcome back to the Zavy blog. It's been a minute since you last heard from us and we're back to tell you about the latest trending topics that we've been seeing on social media. Current topics and trending subjects are great fodder for what brands can post about, and concurrently are used to engage with consumers and influence their buying decisions. So without further ado, let's jump right into the 5 key social trends and topics we've identified recently.

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Topics: new zealand brands, success in social media, trending topics, key social trends

What should you measure in social to actually grow your business?

Posted by Zavy on Aug 3, 2018 9:23:00 AM

 

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Topics: zavy score, Insider, measurements, metrics, what should you measure, success in social media

The 2018 Mid-Term Report: Which NZ brands are winning at social media in 2018?

Posted by Zavy on Jul 20, 2018 10:32:00 AM

This year has been off to a hot start and now that it's already July (seriously, where does the time go?) we thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!

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Topics: Insider, zavy score, highest performing brands, new zealand brands, best performing brands

What Facebook's news feed change means for marketers

Posted by Zavy on Jan 23, 2018 3:08:00 PM

 

By now most marketers will be well aware of the changes to Facebook’s news feed algorithm that will see posts by users’ friends prioritised over posts from businesses, brands and media.

It’s a positive change for Facebook users, and heralds an opportunity for brands to refocus their marketing efforts on the platform.

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