Blog

A surprise election result hiding in plain sight

Posted by Zavy on May 20, 2019 2:46:55 PM

Over the weekend news broke of an Australian Federal election result that took everyone on both sides of the Tasman by surprise. Australian Prime Minister, Scott Morrison, retained his position with a “stunning” election victory that shocked everyone - including the pollsters.

Read More

Topics: social media, elections

Do competitions really work on social?

Posted by Zavy on May 20, 2019 11:25:01 AM

Last month we discussed Reach vs Engagement, where we highlighted that both play an important part in growing brands in social media. However, engagement really is the key starting point for a brand. But different types of social media content drive varying degrees of engagement, meaning that some of your activity will have a more positive impact on your brand than others.

Read More

Topics: zavy score, highest performing brands, social media, competitions

Instagram without the likes - yay or nay?

Posted by Zavy on May 8, 2019 3:38:22 PM


You may have heard through the grapevine that Instagram recently started testing what the platform would be like if you were to hide likes on posts so that only the creator could see how many 'likes' they received, but none of their followers. Naturally, you can only imagine how this would affect influencers, content creators and brands that have for a long time viewed such likes as an indication of success and popularity. How else can you know, right?

Read More

Topics: key social trends, social media

Reach or Engagement – What’s More Important?

Posted by Zavy on Apr 10, 2019 4:23:02 PM

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

Read More

Topics: success in social media, key social trends, reach, engagement, social media

Who Owned Easter on Social in 2018?

Posted by Zavy on Apr 3, 2019 3:48:53 PM

Every year, Easter marks the moment when marketers put their heads together to create the most creative and engaging campaigns based around the chocolate-driven holiday.

From innovative uses of augmented reality apps to brand partnerships infused with national identity, New Zealand businesses have delivered year after year with stunning social campaigns.

In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best. Social media marketers - take note.

Read More

Topics: key social trends, campaigns, easter

The Best NZ Social Campaigns this Summer

Posted by Zavy on Mar 20, 2019 3:53:00 PM

As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter. Here, we delve into some of the best social marketing campaigns we’ve seen and taken a few notes on what worked well.

 

Read More

Topics: success in social media, trending topics, key social trends

Kiwibank’s I AM HOPE – Insights into the Perfectly Executed CSR Campaign

Posted by Zavy on Mar 6, 2019 3:52:36 PM

Corporate Social Responsibility (CSR) is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.

Here at Zavy, we know that engagement drives return. In our ROI study we found that over three quarters of revenue uplift is driven by shares and positive comments, with shares specifically having the highest correlation to ROI. Finding the perfect marketing campaign that marries these two, often opposing, ideas can seem like an insurmountable challenge. However, with a brilliant idea and a well-executed strategy, it can be achieved.

Read More

Topics: zavy score, new zealand brands, what should you measure, success in social media, campaigns

Top Three Social Trends and Topics to Look Out For in 2019

Posted by Zavy on Feb 20, 2019 1:50:00 PM

Getting your business’ brand to reach the heights of social media success, push the boundaries of digital marketing and expand its reach and engagement throughout your target audience can seem like an insurmountable task at the best of times.

Read More

Topics: what should you measure, success in social media, key social trends

The KonMari Influence

Posted by Zavy on Feb 13, 2019 12:09:50 PM
Read More

Topics: trending topics

Gillette's latest ad: Political or Genius?

Posted by Zavy on Jan 25, 2019 2:00:00 PM

“I’m never buying Gillette again.' How reminiscent of the backlash Nike received towards their Colin Kaepernick campaign 6 months ago.

Brands capitalising on social movements isn't a new thing; it's not enough these days for companies to stand idly by on the sidelines. Increasingly we are witnessing big brands align themselves with political causes. Nike is the perfect example of this through their powerfully driven Nike Dream Crazy ad with Colin Kaepernick, a former Football Quarterback for the San Francisco 49ers. While closer to home, we see ripples of this with New World and Countdown initiating the ban of plastic bags in their supermarkets nationwide. They usually have one thing in common, however - controversy.

Read More

Topics: measurements, trending topics, campaigns