A seismic shift in behaviour from social media
The proliferation and growth of social media has been phenomenal and has created a seismic shift in how people communicate and act. In New Zealand, Facebook alone has achieved 80% market penetration of individuals.
We now spend more time on social media than we do watching TV. We use it not only to stay in touch with people, but as a means of information, entertainment and, perhaps most importantly to business, as a way to find out about and research products to buy.