Recent Posts

What type of social media content contributes to business growth?

Posted by Zavy on Aug 12, 2019 2:41:16 PM

We know that amidst the mass of social media activity across multiple channels, it can be hard for brands to diagnose what works for their business on social media and what doesn't.

Luckily our recent study into the role of social media in driving business growth sheds some light on this topic. Here we delve into our findings into the types of social media content brands should be sharing to grow their presence and ultimately impact their bottom line.

Read More

Topics: engagement, social media, content, cultural moments

Are CSR posts effective on social media?

Posted by Zavy on Jul 26, 2019 3:47:59 PM


In previous blog posts we’ve talked about the effectiveness of Cultural Moments and Competitions content and how companies leverage this activity. But Corporate Social Responsibility (CSR) is also an important part of a company’s social media presence, so we wanted to take a deeper look into the relationship between CSR and positive sentiment.

Read More

Topics: engagement, social media, CSR

2019 Half-Year Heavyweights - NZ Facebook Campaign Standouts

Posted by Zavy on Jun 25, 2019 3:40:45 PM


As the month of June comes to a close, we reach the halfway point of 2019 - the perfect time to do a full stock-take of some of New Zealand’s social media heavyweights and put some of this year’s best social media campaigns under the microscope.

Read More

Topics: social media

Is 'Influencer Marketing' on Social Media really worth it?

Posted by Zavy on Jun 21, 2019 9:42:36 AM

If you've got a product to sell to the public and you're clued up on 2019 digital marketing strategies, you'll already be familiar with the popularity of social media influencer marketing strategies.

The process itself is straightforward: take your pick of social media influencer with a decent follower count, ask them to post pictures or videos promoting your product on their accounts in exchange for free products or payment, and hope that the post does a good job of getting your brand out there and, in turn, convert sales.

However, the question still remains to be answered - is influencer marketing on social media really worth it?

Read More

Topics: social media

A surprise election result hiding in plain sight

Posted by Zavy on May 20, 2019 2:46:55 PM

Over the weekend news broke of an Australian Federal election result that took everyone on both sides of the Tasman by surprise. Australian Prime Minister, Scott Morrison, retained his position with a “stunning” election victory that shocked everyone - including the pollsters.

Read More

Topics: social media, elections

Do competitions really work on social?

Posted by Zavy on May 20, 2019 11:25:01 AM

Last month we discussed Reach vs Engagement, where we highlighted that both play an important part in growing brands in social media. However, engagement really is the key starting point for a brand. But different types of social media content drive varying degrees of engagement, meaning that some of your activity will have a more positive impact on your brand than others.

Read More

Topics: zavy score, highest performing brands, social media, competitions

Instagram without the likes - yay or nay?

Posted by Zavy on May 8, 2019 3:38:22 PM

You may have heard through the grapevine that Instagram recently started testing what the platform would be like if you were to hide likes on posts so that only the creator could see how many 'likes' they received, but none of their followers. Naturally, you can only imagine how this would affect influencers, content creators and brands that have for a long time viewed such likes as an indication of success and popularity. How else can you know, right?

Read More

Topics: key social trends, social media

Reach or Engagement – What’s More Important?

Posted by Zavy on Apr 10, 2019 4:23:02 PM

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

Read More

Topics: success in social media, key social trends, reach, engagement, social media

Who Owned Easter on Social in 2018?

Posted by Zavy on Apr 3, 2019 3:48:53 PM

Every year, Easter marks the moment when marketers put their heads together to create the most creative and engaging campaigns based around the chocolate-driven holiday.

From innovative uses of augmented reality apps to brand partnerships infused with national identity, New Zealand businesses have delivered year after year with stunning social campaigns.

In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best. Social media marketers - take note.

Read More

Topics: key social trends, campaigns, easter

The Best NZ Social Campaigns this Summer

Posted by Zavy on Mar 20, 2019 3:53:00 PM

As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter. Here, we delve into some of the best social marketing campaigns we’ve seen and taken a few notes on what worked well.


Read More

Topics: success in social media, trending topics, key social trends