Reach or Engagement – What’s More Important?

Posted by Zavy on Apr 10, 2019 4:23:02 PM

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

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Topics: success in social media, key social trends, reach, engagement, social media

Who Owned Easter on Social in 2018?

Posted by Zavy on Apr 3, 2019 3:48:53 PM

Every year, Easter marks the moment when marketers put their heads together to create the most creative and engaging campaigns based around the chocolate-driven holiday.

From innovative uses of augmented reality apps to brand partnerships infused with national identity, New Zealand businesses have delivered year after year with stunning social campaigns.

In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best. Social media marketers - take note.

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Topics: key social trends, campaigns, easter

The Best NZ Social Campaigns this Summer

Posted by Zavy on Mar 20, 2019 3:53:00 PM

As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter. Here, we delve into some of the best social marketing campaigns we’ve seen and taken a few notes on what worked well.


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Topics: success in social media, trending topics, key social trends

Kiwibank’s I AM HOPE – Insights into the Perfectly Executed CSR Campaign

Posted by Zavy on Mar 6, 2019 3:52:36 PM

Corporate Social Responsibility (CSR) is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.

Here at Zavy, we know that engagement drives return. In our ROI study we found that over three quarters of revenue uplift is driven by shares and positive comments, with shares specifically having the highest correlation to ROI. Finding the perfect marketing campaign that marries these two, often opposing, ideas can seem like an insurmountable challenge. However, with a brilliant idea and a well-executed strategy, it can be achieved.

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Topics: zavy score, new zealand brands, what should you measure, success in social media, campaigns

Top Three Social Trends and Topics to Look Out For in 2019

Posted by Zavy on Feb 20, 2019 1:50:00 PM

Getting your business’ brand to reach the heights of social media success, push the boundaries of digital marketing and expand its reach and engagement throughout your target audience can seem like an insurmountable task at the best of times.

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Topics: what should you measure, success in social media, key social trends

The KonMari Influence

Posted by Zavy on Feb 13, 2019 12:09:50 PM
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Topics: trending topics

Gillette's latest ad: Political or Genius?

Posted by Zavy on Jan 25, 2019 2:00:00 PM

“I’m never buying Gillette again.' How reminiscent of the backlash Nike received towards their Colin Kaepernick campaign 6 months ago.

Brands capitalising on social movements isn't a new thing; it's not enough these days for companies to stand idly by on the sidelines. Increasingly we are witnessing big brands align themselves with political causes. Nike is the perfect example of this through their powerfully driven Nike Dream Crazy ad with Colin Kaepernick, a former Football Quarterback for the San Francisco 49ers. While closer to home, we see ripples of this with New World and Countdown initiating the ban of plastic bags in their supermarkets nationwide. They usually have one thing in common, however - controversy.

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Topics: measurements, trending topics, campaigns

2018 in review: the winners and losers through social listening

Posted by Zavy on Jan 23, 2019 3:26:29 PM

Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off? But on the other hand, from a year that has already seen the bombardment of Bird Box related memes, we can't really be too surprised.

2018 social trends can offer us insights into what works well and what doesn't. The new year is for new campaigns and trends, so what better way to look forward than to start by looking back at 2018 in review? Let's dive right on in.

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Topics: best performing brands, zavy score, highest performing brands, new zealand brands, measurements, success in social media, trending topics, key social trends

Understanding the role social media plays in driving sales

Posted by Zavy on Dec 12, 2018 1:00:00 PM
A seismic shift in behaviour from social media

The proliferation and growth of social media has been phenomenal and has created a seismic shift in how people communicate and act. In New Zealand, Facebook alone has achieved 80% market penetration of individuals.

We now spend more time on social media than we do watching TV. We use it not only to stay in touch with people, but as a means of information, entertainment and, perhaps most importantly to business, as a way to find out about and research products to buy[1].


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We're heading into the Silly Season!

Posted by Zavy on Nov 21, 2018 1:24:42 PM

Have you noticed spring is in the air? Well, some days it's more like summer and then a gust of wind blows up, snow falls in the South and makes us feel like winter is coming. Either way it seems like our fair country can't make up its mind concerning weather, but what we do know for sure is that we've seen more hot topics come and go faster than a group of kids on Lime scooters. (Also if you haven't read that blog, be sure to check it out here.) So what exactly is on the menu this time round?

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