Blog

2018 in review: the winners and losers through social listening

Posted by Zavy on Jan 23, 2019 3:26:29 PM

Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off? But on the other hand, from a year that has already seen the bombardment of Bird Box related memes, we can't really be too surprised.

2018 social trends can offer us insights into what works well and what doesn't. The new year is for new campaigns and trends, so what better way to look forward than to start by looking back at 2018 in review? Let's dive right on in.

Read More

Topics: key social trends, measurements, highest performing brands, zavy score, new zealand brands, best performing brands, success in social media, trending topics

The Hot Topic: The Plastic Bag Ban

Posted by Zavy on Aug 30, 2018 2:04:00 AM

In our last update, we talked about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.

And it's worth delving a bit deeper into this particular topic, because:

a) it has been, and is still, such a huge conversation on social, and

b) it's important as social marketers to understand how these conversations come about, how to monitor them, and how to leverage them.

Read More

Topics: key social trends, trending topics, success in social media, what should you measure, best performing brands

The 2018 Mid-Term Report: Which NZ brands are winning at social media in 2018?

Posted by Zavy on Jul 20, 2018 10:32:00 AM

This year has been off to a hot start and now that it's already July (seriously, where does the time go?) we thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!

Read More

Topics: Insider, zavy score, highest performing brands, new zealand brands, best performing brands