Blog

Who Owned Easter on Social in 2018?

Posted by Zavy on Apr 3, 2019 3:48:53 PM

Every year, Easter marks the moment when marketers put their heads together to create the most creative and engaging campaigns based around the chocolate-driven holiday.

From innovative uses of augmented reality apps to brand partnerships infused with national identity, New Zealand businesses have delivered year after year with stunning social campaigns.

In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best. Social media marketers - take note.

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Topics: key social trends, campaigns, easter

Kiwibank’s I AM HOPE – Insights into the Perfectly Executed CSR Campaign

Posted by Zavy on Mar 6, 2019 3:52:36 PM

Corporate Social Responsibility (CSR) is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.

Here at Zavy, we know that engagement drives return. In our ROI study we found that over three quarters of revenue uplift is driven by shares and positive comments, with shares specifically having the highest correlation to ROI. Finding the perfect marketing campaign that marries these two, often opposing, ideas can seem like an insurmountable challenge. However, with a brilliant idea and a well-executed strategy, it can be achieved.

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Topics: zavy score, new zealand brands, what should you measure, success in social media, campaigns

Gillette's latest ad: Political or Genius?

Posted by Zavy on Jan 25, 2019 2:00:00 PM

“I’m never buying Gillette again.' How reminiscent of the backlash Nike received towards their Colin Kaepernick campaign 6 months ago.

Brands capitalising on social movements isn't a new thing; it's not enough these days for companies to stand idly by on the sidelines. Increasingly we are witnessing big brands align themselves with political causes. Nike is the perfect example of this through their powerfully driven Nike Dream Crazy ad with Colin Kaepernick, a former Football Quarterback for the San Francisco 49ers. While closer to home, we see ripples of this with New World and Countdown initiating the ban of plastic bags in their supermarkets nationwide. They usually have one thing in common, however - controversy.

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Topics: measurements, trending topics, campaigns

Top 4 Successful Social Campaigns in Q4 2017

Posted by Zavy on Oct 9, 2018 2:52:42 PM
Spring is in the air (thank goodness!) so that means it's time to wave goodbye to our heavy winter coats and layers for now and start fresh. And don't forget that the same goes for your campaign planning as we enter the final quarter of the year. So with that in mind, have you started your Q4 Campaign planning yet? If not, we've rounded up the top scoring brands from Q4 2017 to kickstart your inspiration engines and get the ball rolling.
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Topics: what should you measure, best performing campaigns of the quarter, q4 campaigns, campaigns