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Gillette's latest ad: Political or Genius?

Posted by Zavy on Jan 25, 2019 2:00:00 PM

“I’m never buying Gillette again.' How reminiscent of the backlash Nike received towards their Colin Kaepernick campaign 6 months ago.

Brands capitalising on social movements isn't a new thing; it's not enough these days for companies to stand idly by on the sidelines. Increasingly we are witnessing big brands align themselves with political causes. Nike is the perfect example of this through their powerfully driven Nike Dream Crazy ad with Colin Kaepernick, a former Football Quarterback for the San Francisco 49ers. While closer to home, we see ripples of this with New World and Countdown initiating the ban of plastic bags in their supermarkets nationwide. They usually have one thing in common, however - controversy.

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Topics: campaigns, trending topics, measurements

Top 4 Successful Social Campaigns in Q4 2017

Posted by Zavy on Oct 9, 2018 2:52:42 PM
Spring is in the air (thank goodness!) so that means it's time to wave goodbye to our heavy winter coats and layers for now and start fresh. And don't forget that the same goes for your campaign planning as we enter the final quarter of the year. So with that in mind, have you started your Q4 Campaign planning yet? If not, we've rounded up the top scoring brands from Q4 2017 to kickstart your inspiration engines and get the ball rolling.
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Topics: what should you measure, best performing campaigns of the quarter, q4 campaigns, campaigns