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Do competitions really work on social?

Posted by Zavy on May 20, 2019 11:25:01 AM

Last month we discussed Reach vs Engagement, where we highlighted that both play an important part in growing brands in social media. However, engagement really is the key starting point for a brand. But different types of social media content drive varying degrees of engagement, meaning that some of your activity will have a more positive impact on your brand than others.

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Topics: zavy score, highest performing brands, social media, competitions