What type of social media content contributes to business growth?

Posted by Zavy on Aug 12, 2019 2:41:16 PM

We know that amidst the mass of social media activity across multiple channels, it can be hard for brands to diagnose what works for their business on social media and what doesn't.

Luckily our recent study into the role of social media in driving business growth sheds some light on this topic. Here we delve into our findings into the types of social media content brands should be sharing to grow their presence and ultimately impact their bottom line.

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Topics: engagement, social media, content, cultural moments

Are CSR posts effective on social media?

Posted by Zavy on Jul 26, 2019 3:47:59 PM


In previous blog posts we’ve talked about the effectiveness of Cultural Moments and Competitions content and how companies leverage this activity. But Corporate Social Responsibility (CSR) is also an important part of a company’s social media presence, so we wanted to take a deeper look into the relationship between CSR and positive sentiment.

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Topics: engagement, social media, CSR

Reach or Engagement – What’s More Important?

Posted by Zavy on Apr 10, 2019 4:23:02 PM

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

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Topics: success in social media, key social trends, reach, engagement, social media