They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.
In our last update, we talked about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.
And it's worth delving a bit deeper into this particular topic, because:
a) it has been, and is still, such a huge conversation on social, and
b) it's important as social marketers to understand how these conversations come about, how to monitor them, and how to leverage them.
Hey hey hey! Welcome back to the Zavy blog. It's been a minute since you last heard from us and we're back to tell you about the latest trending topics that we've been seeing on social media. Current topics and trending subjects are great fodder for what brands can post about, and concurrently are used to engage with consumers and influence their buying decisions. So without further ado, let's jump right into the 5 key social trends and topics we've identified recently.