Blog

Instagram without the likes - yay or nay?

Posted by Zavy on May 8, 2019 3:38:22 PM


You may have heard through the grapevine that Instagram recently started testing what the platform would be like if you were to hide likes on posts so that only the creator could see how many 'likes' they received, but none of their followers. Naturally, you can only imagine how this would affect influencers, content creators and brands that have for a long time viewed such likes as an indication of success and popularity. How else can you know, right?

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Topics: key social trends, social media

Reach or Engagement – What’s More Important?

Posted by Zavy on Apr 10, 2019 4:23:02 PM

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

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Topics: success in social media, key social trends, reach, engagement, social media

Who Owned Easter on Social in 2018?

Posted by Zavy on Apr 3, 2019 3:48:53 PM

Every year, Easter marks the moment when marketers put their heads together to create the most creative and engaging campaigns based around the chocolate-driven holiday.

From innovative uses of augmented reality apps to brand partnerships infused with national identity, New Zealand businesses have delivered year after year with stunning social campaigns.

In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best. Social media marketers - take note.

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Topics: key social trends, campaigns, easter

The Best NZ Social Campaigns this Summer

Posted by Zavy on Mar 20, 2019 3:53:00 PM

As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter. Here, we delve into some of the best social marketing campaigns we’ve seen and taken a few notes on what worked well.

 

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Topics: success in social media, trending topics, key social trends

Top Three Social Trends and Topics to Look Out For in 2019

Posted by Zavy on Feb 20, 2019 1:50:00 PM

Getting your business’ brand to reach the heights of social media success, push the boundaries of digital marketing and expand its reach and engagement throughout your target audience can seem like an insurmountable task at the best of times.

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Topics: what should you measure, success in social media, key social trends

2018 in review: the winners and losers through social listening

Posted by Zavy on Jan 23, 2019 3:26:29 PM

Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off? But on the other hand, from a year that has already seen the bombardment of Bird Box related memes, we can't really be too surprised.

2018 social trends can offer us insights into what works well and what doesn't. The new year is for new campaigns and trends, so what better way to look forward than to start by looking back at 2018 in review? Let's dive right on in.

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Topics: best performing brands, zavy score, highest performing brands, new zealand brands, measurements, success in social media, trending topics, key social trends

Take a Ride on a Lime: The Scooter Giant from California Arrives Down Under

Posted by Zavy on Nov 7, 2018 4:40:13 PM

They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.

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Topics: trending topics, key social trends

The Hot Topic: The Plastic Bag Ban

Posted by Zavy on Aug 30, 2018 2:04:00 AM

In our last update, we talked about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.

And it's worth delving a bit deeper into this particular topic, because:

a) it has been, and is still, such a huge conversation on social, and

b) it's important as social marketers to understand how these conversations come about, how to monitor them, and how to leverage them.

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Topics: best performing brands, what should you measure, success in social media, trending topics, key social trends

What's trending? The 5 key social trends and topics right now.

Posted by Zavy on Aug 21, 2018 10:23:00 AM


Hey hey hey! Welcome back to the Zavy blog. It's been a minute since you last heard from us and we're back to tell you about the latest trending topics that we've been seeing on social media. Current topics and trending subjects are great fodder for what brands can post about, and concurrently are used to engage with consumers and influence their buying decisions. So without further ado, let's jump right into the 5 key social trends and topics we've identified recently.

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Topics: new zealand brands, success in social media, trending topics, key social trends