Blog

A surprise election result hiding in plain sight

Posted by Zavy on May 20, 2019 2:46:55 PM

Over the weekend news broke of an Australian Federal election result that took everyone on both sides of the Tasman by surprise. Australian Prime Minister, Scott Morrison, retained his position with a “stunning” election victory that shocked everyone - including the pollsters.

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Topics: social media, elections

Do competitions really work on social?

Posted by Zavy on May 20, 2019 11:25:01 AM

Last month we discussed Reach vs Engagement, where we highlighted that both play an important part in growing brands in social media. However, engagement really is the key starting point for a brand. But different types of social media content drive varying degrees of engagement, meaning that some of your activity will have a more positive impact on your brand than others.

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Topics: zavy score, highest performing brands, social media, competitions

Instagram without the likes - yay or nay?

Posted by Zavy on May 8, 2019 3:38:22 PM


You may have heard through the grapevine that Instagram recently started testing what the platform would be like if you were to hide likes on posts so that only the creator could see how many 'likes' they received, but none of their followers. Naturally, you can only imagine how this would affect influencers, content creators and brands that have for a long time viewed such likes as an indication of success and popularity. How else can you know, right?

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Topics: key social trends, social media

Reach or Engagement – What’s More Important?

Posted by Zavy on Apr 10, 2019 4:23:02 PM

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

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Topics: success in social media, key social trends, reach, engagement, social media