Blog

Reach or Engagement – What’s More Important?

Posted by Zavy on Apr 10, 2019 4:23:02 PM

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

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Topics: success in social media, key social trends, reach, engagement, social media

The Best NZ Social Campaigns this Summer

Posted by Zavy on Mar 20, 2019 3:53:00 PM

As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter. Here, we delve into some of the best social marketing campaigns we’ve seen and taken a few notes on what worked well.

 

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Topics: success in social media, trending topics, key social trends

Kiwibank’s I AM HOPE – Insights into the Perfectly Executed CSR Campaign

Posted by Zavy on Mar 6, 2019 3:52:36 PM

Corporate Social Responsibility (CSR) is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.

Here at Zavy, we know that engagement drives return. In our ROI study we found that over three quarters of revenue uplift is driven by shares and positive comments, with shares specifically having the highest correlation to ROI. Finding the perfect marketing campaign that marries these two, often opposing, ideas can seem like an insurmountable challenge. However, with a brilliant idea and a well-executed strategy, it can be achieved.

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Topics: zavy score, new zealand brands, what should you measure, success in social media, campaigns

Top Three Social Trends and Topics to Look Out For in 2019

Posted by Zavy on Feb 20, 2019 1:50:00 PM

Getting your business’ brand to reach the heights of social media success, push the boundaries of digital marketing and expand its reach and engagement throughout your target audience can seem like an insurmountable task at the best of times.

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Topics: what should you measure, success in social media, key social trends

2018 in review: the winners and losers through social listening

Posted by Zavy on Jan 23, 2019 3:26:29 PM

Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off? But on the other hand, from a year that has already seen the bombardment of Bird Box related memes, we can't really be too surprised.

2018 social trends can offer us insights into what works well and what doesn't. The new year is for new campaigns and trends, so what better way to look forward than to start by looking back at 2018 in review? Let's dive right on in.

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Topics: best performing brands, zavy score, highest performing brands, new zealand brands, measurements, success in social media, trending topics, key social trends

The Hot Topic: The Plastic Bag Ban

Posted by Zavy on Aug 30, 2018 2:04:00 AM

In our last update, we talked about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.

And it's worth delving a bit deeper into this particular topic, because:

a) it has been, and is still, such a huge conversation on social, and

b) it's important as social marketers to understand how these conversations come about, how to monitor them, and how to leverage them.

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Topics: best performing brands, what should you measure, success in social media, trending topics, key social trends

What's trending? The 5 key social trends and topics right now.

Posted by Zavy on Aug 21, 2018 10:23:00 AM


Hey hey hey! Welcome back to the Zavy blog. It's been a minute since you last heard from us and we're back to tell you about the latest trending topics that we've been seeing on social media. Current topics and trending subjects are great fodder for what brands can post about, and concurrently are used to engage with consumers and influence their buying decisions. So without further ado, let's jump right into the 5 key social trends and topics we've identified recently.

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Topics: new zealand brands, success in social media, trending topics, key social trends

What should you measure in social to actually grow your business?

Posted by Zavy on Aug 3, 2018 9:23:00 AM

 

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Topics: Insider, zavy score, measurements, metrics, what should you measure, success in social media