Blog

The Best NZ Social Campaigns this Summer

Posted by Zavy on Mar 20, 2019 3:53:00 PM

As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter. Here, we delve into some of the best social marketing campaigns we’ve seen and taken a few notes on what worked well.

 

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Topics: success in social media, trending topics, key social trends

The KonMari Influence

Posted by Zavy on Feb 13, 2019 12:09:50 PM
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Topics: trending topics

Gillette's latest ad: Political or Genius?

Posted by Zavy on Jan 25, 2019 2:00:00 PM

“I’m never buying Gillette again.' How reminiscent of the backlash Nike received towards their Colin Kaepernick campaign 6 months ago.

Brands capitalising on social movements isn't a new thing; it's not enough these days for companies to stand idly by on the sidelines. Increasingly we are witnessing big brands align themselves with political causes. Nike is the perfect example of this through their powerfully driven Nike Dream Crazy ad with Colin Kaepernick, a former Football Quarterback for the San Francisco 49ers. While closer to home, we see ripples of this with New World and Countdown initiating the ban of plastic bags in their supermarkets nationwide. They usually have one thing in common, however - controversy.

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Topics: measurements, trending topics, campaigns

2018 in review: the winners and losers through social listening

Posted by Zavy on Jan 23, 2019 3:26:29 PM

Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off? But on the other hand, from a year that has already seen the bombardment of Bird Box related memes, we can't really be too surprised.

2018 social trends can offer us insights into what works well and what doesn't. The new year is for new campaigns and trends, so what better way to look forward than to start by looking back at 2018 in review? Let's dive right on in.

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Topics: best performing brands, zavy score, highest performing brands, new zealand brands, measurements, success in social media, trending topics, key social trends

Take a Ride on a Lime: The Scooter Giant from California Arrives Down Under

Posted by Zavy on Nov 7, 2018 4:40:13 PM

They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.

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Topics: trending topics, key social trends

The Hot Topic: The Plastic Bag Ban

Posted by Zavy on Aug 30, 2018 2:04:00 AM

In our last update, we talked about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.

And it's worth delving a bit deeper into this particular topic, because:

a) it has been, and is still, such a huge conversation on social, and

b) it's important as social marketers to understand how these conversations come about, how to monitor them, and how to leverage them.

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Topics: best performing brands, what should you measure, success in social media, trending topics, key social trends

What's trending? The 5 key social trends and topics right now.

Posted by Zavy on Aug 21, 2018 10:23:00 AM


Hey hey hey! Welcome back to the Zavy blog. It's been a minute since you last heard from us and we're back to tell you about the latest trending topics that we've been seeing on social media. Current topics and trending subjects are great fodder for what brands can post about, and concurrently are used to engage with consumers and influence their buying decisions. So without further ado, let's jump right into the 5 key social trends and topics we've identified recently.

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Topics: new zealand brands, success in social media, trending topics, key social trends