Last month we discussed Reach vs Engagement, where we highlighted that both play an important part in growing brands in social media. However, engagement really is the key starting point for a brand. But different types of social media content drive varying degrees of engagement, meaning that some of your activity will have a more positive impact on your brand than others.
Corporate Social Responsibility (CSR) is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.
Here at Zavy, we know that engagement drives return. In our ROI study we found that over three quarters of revenue uplift is driven by shares and positive comments, with shares specifically having the highest correlation to ROI. Finding the perfect marketing campaign that marries these two, often opposing, ideas can seem like an insurmountable challenge. However, with a brilliant idea and a well-executed strategy, it can be achieved.
Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off? But on the other hand, from a year that has already seen the bombardment of Bird Box related memes, we can't really be too surprised.
2018 social trends can offer us insights into what works well and what doesn't. The new year is for new campaigns and trends, so what better way to look forward than to start by looking back at 2018 in review? Let's dive right on in.
This year has been off to a hot start and now that it's already July (seriously, where does the time go?) we thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!