When news broke of Jacinda Ardern’s move into the Labour party’s leadership position, we used Zavy to analysethe immediate impact. Since then, all signs have pointed to this being a positive change for Labour with social media sentiment reflecting a considerable mood shift and improved results in the recent interim poll – “Jacinda Mania” seems to be catching on.

It’s been a dramatic few days in New Zealand’s political scene, with news breaking on Tuesday morning of Andrew Little’s sudden resignation and the subsequent appointment of Jacinda Ardern as the Labour party’s new leader. 

2017 represents a landmark year in the evolution of digital marketing. Various reports in late 2016 and early 2017 show that at last, digital budgets are achieving parity with TV. The latest ad spending forecast by eMarketer has even suggested that in the US, digital will overtake TV ad spending this year for the first time.

2017 has started off with a bang with dramatic weather events, an increasingly heated political climate going into election year, major international relations crises, equality movements, and continued concern about where our planet is headed. We have a lot to talk about – but is this reflected in the conversations we’re having on social media? 

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Through those uncomfortable times, most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and culturally on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

Zavy was created with a strong design mindset, so it is with great excitement that we announce that we are finalists in the 2016 Data Insight Visualisation Awards.