They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.
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Spring is in the air (thank goodness!) so that means it's time to wave goodbye to our heavy winter coats and layers for now and start fresh. And don't forget that the same goes for your campaign planning as we enter the final quarter of the year. So with that in mind, have you started your Q4 Campaign planning yet? If not, we've rounded up the top scoring brands from Q4 2017 to kickstart your inspiration engines and get the ball rolling.
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Topics: what should you measure, best performing campaigns of the quarter, q4 campaigns, campaigns
Welcome back to the Zavy blog! We're thrilled it's Friday and we're sure you are too. This here is a special blog post dedicated to how progressive little old New Zealand is by marking the 125th Anniversary of Women's Suffrage, which took place specifically on September 19, 1893 and this Wednesday just been.
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Topics: women, womens suffrage, historical milestone, progressive
In our last update, we talked about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.
And it's worth delving a bit deeper into this particular topic, because:
a) it has been, and is still, such a huge conversation on social, and
b) it's important as social marketers to understand how these conversations come about, how to monitor them, and how to leverage them.
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Topics: best performing brands, what should you measure, success in social media, trending topics, key social trends
Hey hey hey! Welcome back to the Zavy blog. It's been a minute since you last heard from us and we're back to tell you about the latest trending topics that we've been seeing on social media. Current topics and trending subjects are great fodder for what brands can post about, and concurrently are used to engage with consumers and influence their buying decisions. So without further ado, let's jump right into the 5 key social trends and topics we've identified recently.
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Topics: new zealand brands, success in social media, trending topics, key social trends
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Topics: Insider, zavy score, measurements, metrics, what should you measure, success in social media
This year has been off to a hot start and now that it's already July (seriously, where does the time go?) we thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!
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Topics: Insider, best performing brands, zavy score, highest performing brands, new zealand brands
By now most marketers will be well aware of the changes to Facebook’s news feed algorithm that will see posts by users’ friends prioritised over posts from businesses, brands and media.
It’s a positive change for Facebook users, and heralds an opportunity for brands to refocus their marketing efforts on the platform.
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In 2011 Apple’s IOS 5 bought in the age of the emoji. The cartoon symbols are now commonplace in digital communication, with over 60 million emojis posted on Facebook and over 5 billion emojis sent on Facebook Messenger every day.
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Whatever you think of Sonny Bill Williams as a rugby player (and just about everyone has an opinion), he does have an exceptional and enviable talent for grabbing a headline. You’d think that would make him hot property for sponsors for whom one measure of success is paid-for media equivalence.
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